I led Gatorade’s first major brand guidelines update since 2018 — reimagining how the brand shows up everywhere. Working across Brand, Design, and Business stakeholders, I created a 120‑page playbook defining our core identity, visual system, voice, and touchpoint rules.

The guidelines consolidate three marks (Bolt, GBolt, Wordmark), unify color systems, pillars, and visual architecture. I introduced a bolt‑forward design strategy that’s now powering packaging, campaigns, product innovation, and experiential work.

More than just a design refresh, this project delivered cost savings by reducing external agency work and improving consistency. I also helped shape a sizzle reel with Roger to visualize the brand energy — mapping out pacing, shots, and setting the stage for them to bring that energy to life.