Gatorade Fit
Redesign & Asset Library

For the 2024 Gatorade Fit relaunch, I led design strategy and managed the internal team to refresh packaging aimed at wellness‑minded consumers. Partnering with Pearlfisher, we simplified the pack architecture, clarified messaging, and used bold color and hierarchy so that flavors and clean ingredients stood out.

I also art‑directed a full photoshoot with Bracket, producing a launch asset library of 60+ images across product, lifestyle, POS, and editorial storytelling, grounded in our “Health Halo” strategy — including three narrative themes across 12 different settings.

The outcome: a brand expression that feels clean, colorful, and calm — and an asset system that flexes across digital, retail, and storytelling platforms well beyond launch.