Rockstar Energy x
Halo Infinite

For Rockstar x Halo Infinite, I led design strategy and pack design from the artist‑series cans to a limited‑edition influencer kit. We created five collectible cans, each with a different illustrator’s Master Chief design, and built an influencer kit around a custom, hydrodipped Master Chief helmet (only 60 made).

I drove both strategic and executional work: packaging, digital and banner assets, and the influencer experience. I worked with Triple Clix on artist selection and alignment with Microsoft, and partnered with PepsiCo’s industrial design team to sketch, prototype, and deliver the physical elements of the kit. The result: collector‑worthy visuals that honored the Halo legacy, elevated Rockstar’s design identity, and generated strong buzz.