Rockstar Energy x Halo Infinite

For the Rockstar x Halo Infinite campaign, I led the pack design and design strategy throughout — from the artist‑series cans to the limited edition influencer kit.

The core of the program was the creation of five exclusive cans, each featuring a Master Chief design by a different illustrator, paired with an influencer kit built around a custom Master Chief helmet (only ~60 made). That was art‑hydrodipped and included artwork from all five illustrators. I touched nearly every element of the execution: big‑picture strategy, packaging, digital & banner assets, and the influencer experience.

I worked closely with our partner agency Triple Clix to liaise with Microsoft and recruit the illustrators. I also leveraged PepsiCo’s industrial design team to help sketch, prototype, and plan the influencer kit’s physical execution. The result: a campaign that honored the Halo legacy, elevated Rockstar’s design identity, and created shareable, collector‑worthy moments.