Rockstar Unplugged Design Strategy & Motion Toolkit

For Rockstar Unplugged, I led design strategy and packaging to bring a softer energy drink idea to life—zero sugar, zero calories, and infused with hemp seed oil, B‑vitamins, spearmint, and lemon balm.

We introduced “groove shape” artwork radiating from Rockstar’s star on slim 12‑oz cans to signal mood, music, energy.

Working with Burn & Broad, I drove motion‑design pieces for launch, aligning social, retail, and brand visuals. The result was a cohesive, multi‑sensory system rooted in story and brand equity.